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Services

Research capabilities designed around the brief.

Use one capability or combine several for a coordinated fieldwork solution.

Inside the experience

Capabilities arranged around the way research actually happens.

Three focused capabilities, each with its own visual language and role in the research journey.

MISample

Sample that fits the brief

Online, B2B, B2C and specialist audiences can be combined around the exact respondent definition you need.

Relevant reachScreeningQuotas
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Sample Sample illustration
MIExecution

Fieldwork with structure

From survey programming to CATI and quality controls, each capability can plug into your existing research workflow.

FieldworkProgrammingQuality
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Execution Execution illustration
MIData

A cleaner route to usable data

Structured outputs and practical coordination help reduce the gap between fieldwork completion and analysis.

Responsible handlingStructureConsistency
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Data Data illustration

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Online Sample

Relevant consumer and professional respondents.

B2B

B2B Research

Decision-makers and professional audiences.

B2C

B2C Research

Consumer recruitment by target profile.

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Healthcare

Healthcare audience recruitment and screening.

Hard-to-Reach

Niche and low-incidence audiences.

CATI

Structured telephone interviewing.

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Survey Programming

Routing, logic and responsive survey builds.

Data & Analytics

Clean outputs and analytical support.

Research capabilities

More ways to build the right study.

Explore the supporting capabilities that can sit alongside this service, with the right mix of audience, fieldwork and delivery.

Online Surveys illustration

Online Surveys

Flexible quantitative research
Fast, scalable online fieldwork for broad and targeted audiences.

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B2B Research illustration

B2B Research

Reach professional audiences
Target decision-makers, specialists and hard-to-find business profiles.

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B2C Research illustration

B2C Research

Understand consumers
Recruit consumers around profile, behaviour, category and purchase context.

Mack Insights Explore capability →
Healthcare illustration

Healthcare

Specialist healthcare research
Focused support for healthcare professionals, patients and specialist audiences.

Mack Insights Explore capability →
CATI illustration

CATI

Structured telephone interviews
Human interviewing with controlled scripts, screening and fieldwork monitoring.

Mack Insights Explore capability →
Survey Programming illustration

Survey Programming

Build the respondent journey
Precise routing, screening, quotas and validation built into the questionnaire.

Mack Insights Explore capability →

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Visual library

Capabilities with a distinct visual language.

Explore the capabilities that can slot into your research workflow without adding friction.

Sample
Sample illustration
MI Mack Insights

Sample

Relevant audiences recruited with a quality-first mindset.

Programming
Programming illustration
MI Mack Insights

Programming

Controlled survey logic with a smooth respondent journey.

Data
Data illustration
MI Mack Insights

Data

Research capability designed around real-world delivery.

Mack Insights logoMack Insights
MIResearch Sample
QAQuality First