Real audiences
Connect audience and sample workflows to your own research environment.
Connect your existing research workflow with a flexible technology layer designed around project setup, audience access, fieldwork updates and structured data delivery.
Illustrative API dashboard previewUse an API-first layer to reduce manual handoffs between your systems and research operations.
Connect audience and sample workflows to your own research environment.
Structure project, screener, quota and fieldwork actions around your workflow.
Use authenticated access and controlled credentials for connected systems.
Clear endpoint patterns, examples and documentation make integration easier.
Pop Opinion can sit between your research technology and the operational workflows that power a study.
Illustrative developer dashboardDesign your integration around the same stages your research team already understands.
Send project and audience requirements from your platform.
Define market, audience, quotas and sample needs.
Bring fieldwork and project status into your workflow.
Access structured results and downstream-ready outputs.
The examples below illustrate the type of request structure an integration can use. Final endpoints and authentication details can be provided with API access.
{
"country": "US",
"audience": "Gen Pop",
"sample_size": 500,
"loi": 15,
"incidence_rate": 60,
"start_date": "2026-09-24"
}/v1/audienceAudience access/v1/projectsProject creation/v1/screenersScreener setup/v1/projects/{id}Project status/v1/resultsStructured results/v1/projects/{id}Project actionEndpoint names shown above are illustrative and may change as the production API evolves.
Keep integration practical with authentication, controlled access and visibility into connected activity.
Use controlled API credentials for connected applications and environments.
Keep project and operational access aligned with your team's permissions.
Design your integration around request, project and workflow activity logs.
Talk to Mack Insights about API access, integration requirements and your research workflow.